{"id":9079,"date":"2011-04-18T15:40:41","date_gmt":"2011-04-18T13:40:41","guid":{"rendered":"http:\/\/moda.covermagazin.com\/?p=9079"},"modified":"2011-04-27T09:07:32","modified_gmt":"2011-04-27T07:07:32","slug":"nike-predstavio-novu-globalnu-kampanju-%e2%80%9eoslobodi-se%e2%80%9c","status":"publish","type":"post","link":"https:\/\/moda.covermagazin.com\/?p=9079","title":{"rendered":"Nike predstavio novu globalnu kampanju \u201eOslobodi se\u201c"},"content":{"rendered":"<p><a href=\"http:\/\/moda.covermagazin.com\/wp-content\/uploads\/2011\/04\/nike-pr-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9081\" title=\"nike-pr-1\" src=\"http:\/\/moda.covermagazin.com\/wp-content\/uploads\/2011\/04\/nike-pr-1.jpg\" alt=\"\" width=\"520\" height=\"351\" \/><\/a><\/p>\n<h3>Nike predstavio novu globalnu kampanju \u201eOslobodi se\u201c<\/h3>\n<p><strong>Kreativni i zapanjuju\u0107i sportski pothvati prikazani su u kratkom TV filmu \u201eIzazov\u201c<\/strong><\/p>\n<p>Najve\u0107i proizvo\u0111a\u010d sportske odje\u0107e i obu\u0107e NIKE lansirao je svoju globalnu kampanju \u201eOslobodi se\u201c u 32 zemlje, s ciljem da nadahne sporta\u0161e I rekreativce svih razina, sportova i dobi da u\u0111u u dobru tjelesnu formu.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" width=\"580\" height=\"356\" src=\"http:\/\/www.youtube.com\/embed\/pArxa3EEqyI?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Sredi\u0161njica kampanje je kratki televizijski film Nike Free-a \u201eIzazov\u201c, monta\u017ea ludih sportskih pokreta raznih sporta\u0161a koji postavljaju izazove sebi i drugima na terenu, na igrali\u0161tu, na stazi, u oceanu, u sportskoj dvorani i \u010dak i na kombiju, u trajanju od 90 sekundi. Ono \u0161to povezuje sve sporta\u0161e jest odlu\u010dnost da potaknu visoke razine kreativnosti i zahtjevnosti u svakom od pothvata prije nego izazovu sljede\u0107u osobu.<\/p>\n<p><a href=\"http:\/\/moda.covermagazin.com\/wp-content\/uploads\/2011\/04\/nike-pr.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-9080\" title=\"nike-pr\" src=\"http:\/\/moda.covermagazin.com\/wp-content\/uploads\/2011\/04\/nike-pr.jpg\" alt=\"\" width=\"360\" height=\"540\" \/><\/a>\u201eBit ove kampanje je veli\u010danje sporta\u0161a svih dobi koji se bave razli\u010ditim sportovima i aktivnostima i koji si me\u0111usobno postavljaju izazove da ja\u010de treniraju i pomi\u010du svoje fizi\u010dke granice\u201c, rekao je Davide Grasso, potpredsjednik Globalnog brand marketinga za Nike. \u201eSada je savr\u0161en trenutak da usmjerimo pozornost na na\u0161 uspje\u0161ni proizvod Nike Free, koji nadahnjuje potro\u0161a\u010de da vje\u017ebanjem postanu ja\u010di i br\u017ei.\u201c<\/p>\n<p>Spot je sniman u Ju\u017enoafri\u010dkoj Republici i Los Angelesu kako bi se naglasio realisti\u010dni i odva\u017eni ton. Dostupan je u ina\u010dicama od 90, 60 i 30 sekundi te u posebnoj ina\u010dici za \u017eene od 30 sekundi, a prikazivat \u0107e se do kraja svibnja 2011., uz dodatke u tisku, digitalnim medijima i maloprodaji.<\/p>\n<p>Zarazna glazba u spotu je \u201eNobody But Me\u201c, obrada pjesme Isley Brothersa koju izvodi Human Beinz. U posebnom spotu za \u017eene od 30 sekundi pojavljuje se ista melodija u izvedbi \u017eenskog sastava The Launderettes.<\/p>\n<p>Osim veli\u010danja sporta, cilj kampanje je i predstavljanje novih proljetnih i ljetnih Nike Free tenisica za trening i tr\u010danje, koje uz lagan i fleksibilan dizajn spajaju prirodni pokret s tehnologijom kako bi sporta\u0161ima i rekreativcima omogu\u0107ile \u0161to ugodniji i efikasniji trening. Vi\u0161e o Nike Free proizvodima mo\u017eete saznati na <a href=\"http:\/\/www.nikemedia.com\">www.nikemedia.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kreativni i zapanjuju\u0107i sportski pothvati prikazani su u kratkom TV filmu \u201eIzazov\u201c&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9079","post","type-post","status-publish","format-standard","hentry","category-modna_dogadjanja"],"_links":{"self":[{"href":"https:\/\/moda.covermagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/9079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moda.covermagazin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moda.covermagazin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moda.covermagazin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moda.covermagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9079"}],"version-history":[{"count":6,"href":"https:\/\/moda.covermagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/9079\/revisions"}],"predecessor-version":[{"id":9133,"href":"https:\/\/moda.covermagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/9079\/revisions\/9133"}],"wp:attachment":[{"href":"https:\/\/moda.covermagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moda.covermagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moda.covermagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}